Wednesday, October 28, 2009

Philip Morris has launched a new service pack for Marlboro

Philip Morris Sales and Marketing company introduced Marlboro cigarettes to the Russian market called club Marlboro Collection, Full Flavor, Lights and Ultra Lights.

Tutu brand of cigarette and cigar-case form was developed specifically for smokers attending the best clubs, bars and restaurants in Moscow and St. Petersburg.

According to Frederick Stahl, publicity director of Philip Morris Sales and Marketing, special issue intends to emphasize the style and dynamism of the brand in a new manner, which fully corresponds to the club culture.

New Marlboro in harmony with the bright atmosphere of a nightclub in connection with the vanguard of color and geometric design solutions packages.

Last year, a similar collection was presented in Italy, Hungary, Greece and Poland. Cigarettes were produced in the Duty Free shops of the largest airports in the European Union. In Russia, cigarette club early in February 2007 limited edition. As a manager of Public Relations Irina Bakhtin said, people can buy tobacco brands at special shops and supermarkets. The highest retail prices for new cigarettes as well as the price of regular cigarettes "Marlboro".

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